Battle of Flowers®…Where Fiesta Reigns!

April 28, 2023


  • Vanguard - 8:55 AM
  • Parade - 9:30 AM
  • Save To Calendar 04/28/2023 8:00 am 04/28/2023 3:00 pm America/Chicago Battle of Flowers®…Where Fiesta Reigns! The Battle of Flowers® Parade started it all. As the founding event of Fiesta® San Antonio, it attracts more than 550,000 spectators from around the nation.


Where Fiesta Reigns!

Ticket Sales

Tickets are available now and can be purchased here.

In-person ticket sales will be available from April 14-26 at the Fiesta Store (102 West Rector St.) during their normal business hours:
Monday–Saturday, 9:30am—5:30pm
Sunday, 12–3pm

About The Parade

The Battle of Flowers® Parade is the founding event of Fiesta® San Antonio, attracting crowds of more than 550,000. It is the only parade in the United States produced entirely by women, all of whom are volunteers. Learn more about our amazing history.

Parade logo 2023

Information & Resources:

  • 2023 Alamo Reverent Zone:  Please note that Cenotaph and Reviewing Stand seats will be in the Alamo Reverent Zone. In providing this zone, the Alamo Trust, Inc. is striving to create a sense of reverence to this historic site for Texas freedom. This is a reduced volume zone along Alamo Plaza Street between E. Houston St. and E. Crockett St. Please be aware that bands have been encouraged to play music celebrating the USA or Texas, or they may choose to remain silent. Parade participant will also be expected to behave in a respectful manner. Please see the following document for more information.
  • 2023 Seating: New sections of bleacher seating have been added at the south end of Alamo Plaza at Blum St. and across from the Hipolito F. Garcia Federal Bldg. (post office) on E. Houston St. Please note there will be no seating in the prior Alamo Bleachers area due to extensive construction at Alamo Plaza.
  • 2022 Parade Winners
  • 2023 Parade Route

2023 Traveling Float

Sponsored by bank.

The Battle of Flowers Association has created a traveling float that will give Fiesta fans the opportunity to start celebrating the Battle of Flowers Parade early! Equipped with an assortment of props and Fiesta finery, the traveling float will be available throughout the city for people to take the perfect selfie and showcase their 15-seconds of Fiesta fame!

The traveling float will be available at the following locations leading up to parade day on Friday, April 28:

  • Legacy Park (103 W. Houston St) on Friday, March 31, from 11am-2pm
  • AMOLS’ Fiesta & Party Store (227 Fredericksburg Rd) on Saturday, April 8, from 11am-3pm
  • The Pearl Farmer’s Market (312 Pearl Pkwy) on Saturday, April 15, from 9am-3pm
  • Fiesta Fiesta at Travis Park (310 E. Travis St) on Thursday, April 20, from 4pm-10pm
  • Market Square (514 W Commerce St) on Tuesday, April 11, from 11am-2pm

“Be a Royal for the Day” Contest

So, you want to be a Fiesta Royal? As a KSAT Insider, you can join the Battle of Flowers Parade and “Be a Royal for the Day”, riding on your own Fiesta float in the parade. You and three members of your “royal court” will be decked out in robes, crowns, and a king’s ransom of Fiesta bling with a $1,000 shopping spree at AMOLS’ Fiesta & Party Store!

KSAT viewers will have the chance to register to win the “royal treatment” by becoming a KSAT Insider. You can also register to win at any of the locations where the traveling float appears. Signage will be displayed where you can scan a QR code to win a chance to be royal – no purchase necessary. The winning entry will be selected live at 10pm on Thursday, April 20 during Fiesta Fiesta.

Scan the QR Code or click this link to enter.

Battle of Flowers® Merchandise

2023 Parade & Band Festival Medal

“The Battle of Flowers Where Fiesta Reigns”

2023 30th Annual Wildflower Medal & Pin

“Milkweed” – Featuring artwork by Rita Schimpff

Our 2023 Fiesta medals and pin will be available for sale at the following locations:

Please note that only limited quantities will be available.