Since 1891, the Battle of Flowers Parade has been the pinnacle of San Antonio’s Fiesta celebration. It is where Fiesta began 134 years ago when a group of civic-minded women conceived the idea of a parade in front of The Alamo to honor the heroes that fought for Texas independence. A cornerstone of Fiesta events, the parade continues to be organized and produced by women, all volunteers, who honor the legacy of their forebears.
Experience the delight of some of San Antonio’s most celebrated events! In addition to an iconic Fiesta parade and the nation’s oldest high school marching band festival, our calendar is packed with opportunities to celebrate Texas heritage and support monetary prizes and awards for San Antonio middle and high school students and Texas university students.
The Battle of Flowers Parade started it all. As the founding event of Fiesta® San Antonio, it attracts more than 350,000 spectators from around the nation.
For one night only, more than 3,000 students from area high school bands join together for an amazing performance.
Since 1926, the Battle of Flowers has brought college students together to tell the story of Texas and Texans at the second-oldest collegiate forensics contest in the United States. Each year, the contest centers around a new theme drawn from Texas history, highlighting significant events, people, and ideals. Contestants are required to deliver original, historically accurate speeches from memory.
First Place Prize – $6,000
This annual art competition provides an opportunity for San Antonio and surrounding area high school students to design the cover of this year’s Battle of Flowers souvenir program. The program is distributed to 15,000 spectators, businesses, and supporters across the San Antonio area at Battle of Flowers events.
This annual contest provides 7th grade San Antonio students a unique opportunity to explore and learn about the interesting historical events, people, and stories that have shaped the history of Texas.
The Battle of Flowers Association has created a traveling float that gives Fiesta fans the opportunity to start celebrating the Battle of Flowers Parade early!
We couldn’t do any of this without them. Beyond our membership, the entire community feels and appreciates the positive impact of our sponsors’ generosity.
