The Battle of Flowers Association is

• An organization of women volunteers, recognized on Parade Day by their yellow dresses and yellow hats.
• The organization which started what is known today as Fiesta® San Antonio by staging the first Battle of Flowers Parade in 1891 as a patriotic celebration to honor the fallen heroes of the Alamo and to commemorate the victory at the Battle of San Jacinto.
• A civic, non-profit, tax-exempt organization in San Antonio, Texas, whose purpose is to teach the history of our state and to keep alive the patriotic traditions of Texas and San Antonio.